Mastercard E-Book

Title & Executive Summary	1
Slide 1: Mastercard StoryShare E-Book	1
Slide 2: Executive Summary	2
Slide 3: Key findings	3
StoryShare Visualization	4
Slide 4: Restaurants see the highest digital engagement from consumers under 40	4
Slide 5: Consumers are highly satisfied with the digital technologies they engage with	5
Slide 6: Greater investment in digital/mobile point of ordering and payment technologies are needed as consumers become more digitally savvy	6
Slide 8: Restaurants are turning to third-party digital ordering aggregators to keep up with consumer demands	7
Slide 9: The use of digital touchpoints improves CX and strengthens consumer loyalty, leading to significant benefits for restaurants	8
Slide 10: Incentives through loyalty programs encourage digital interactions with restaurants	9
Slide 11: Usability and security are key components to a positive digital experience	10
Slide 12	11
Slide 13: Digital technology allows decision-makers to collect consumer data, but they struggle to make it actionable to further personalization	12
Slide 14: Industry data and competitive insights enables decision-makers to set and execute long-term strategic goals	13
Key Recs & Methodology	14
Slide 15: Key recommendations	14
Slide 16: Methodology	15
Slide 17	16

RkJQdWJsaXNoZXIy MTUxNzA5OQ==