Incentives through loyalty programs encourage digital interactions with restaurants Importance Of Restaurant Loyalty Programs Loyalty incentives are important to consumers of all age groups and foster deeper digital relationships beyond ordering and payment are encouraged to interact digitally if the restaurant has special loyalty perks specifically for the restaurant 40% 74% 86% of users ages 18 to 40 regard loyalty programs as an important attribute in the digital ordering experience of users ages 41+ regard loyalty programs as an important attribute in their digital experience Base: 2,312 global consumers who frequent quick or counter service restaurants Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, December 2022
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