© Forrester Research, Inc. All rights reserved. 42% of decision-makers are using insights from their digital touchpoints to improve general consumer experience practices The use of digital touchpoints improves CX and strengthens consumer loyalty, leading to significant benefits for restaurants 52% of decision-makers report increased loyalty/revisit rates (e.g., more revenue, larger check size, higher trip frequency) as a result of the digital touchpoints they use Base: 427 global technology, operations, and consumer experience professionals in quick/counter service restaurants Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, December 2022
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