© Forrester Research, Inc. All rights reserved. Restaurants are turning to third-party digital ordering aggregators to keep up with consumer demands Top Digital Touchpoints Restaurants Currently Deploy Base: 427 global technology, operations, and consumer experience professionals in quick/counter service restaurants Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, December 2022 47% Integrated online ordering through third-party aggregators 41% Technology integration with digital customer engagement, marketing, and loyalty programs 40% Integrated online ordering through our own website 37% Mobile dining apps with QR code capabilities
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