© Forrester Research, Inc. All rights reserved. Restaurants must catch up to the overwhelming consumer preference for mobile ordering and payment. Surveyed consumers are very satisfied with mobile ordering, yet a significant percentage of surveyed decision-makers said their restaurants still do not offer it. Mobile applications enable restaurants to showcase user feedback and professional photos, which can enhance the ordering and dining experience. Restaurants can benefit from enhancements to their loyalty programs and personalization efforts. Restaurant patrons love their loyalty programs and dynamic recommendations. Better personalization is an effective way to generate more value from loyalty programs without reducing profit margins. Even sophisticated digital restaurants stand to gain from better data capture and mining. Data rests on many levels for restaurants: It consists of consumer data, inventory data, associate data, location data, and competitive intelligence. Restaurants must determine cross-functional ways to use all data sources across their organizations effectively. Key recommendations
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