© Forrester Research, Inc. All rights reserved. Industry data and competitive insights enables decision-makers to set and execute long-term strategic goals Decision-Makers Are Using Data To Better Inform Business And Offering Decisions 40% 46% 44% 48% 42% 38% 46% 47% 82% 84% 90% 94% Competitive insights help us with new product offerings. Competitive insights help us with new service offerings. Industry data is a critical component of our business strategy. We use industry data to help inform business decisions. Strongly agree Somewhat agree Strongly/somewhat agree Base: 427 global technology, operations, and consumer experience professionals in quick/counter service restaurants Note: Total percentages may not equal separate values due to rounding. Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, December 2022
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