25% 75% 83% of digital strategy decision-makers agree that they struggle with consumer personalization due to privacy and security Only 25% of respondents’ restaurants use personalized offers or coupons curated and triggered or displayed for specific consumers Restaurants must integrate personalized experiences for consumers while maintaining security and privacy Base: 427 global technology, operations, and consumer experience professionals in quick/counter service restaurants *Base: 2,312 global consumers who frequent quick or counter service restaurants Source: A commissioned study conducted by Forrester Consulting on behalf of Mastercard, December 2022 88% of respondents think enhanced data security is important when ordering from a restaurant digitally*
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