Usability and security are key components to a positive digital experience Built-in loyalty programs (e.g., getting rewards/offers for digital ordering) 79% Enhanced security when logging in 86% 93% Ease of use Enhanced security and privacy are important to consumers when engaging digitally. Consumers are increasingly concerned with keeping their data secure. Restaurants now have a responsibility to protect consumer data and provide effective security throughout the engagement to offer consumers a positive experience. Top Attributes For Creating Ideal Digital Ordering Experiences Base: 2,312 global consumers who frequent quick or counter service restaurants A commissioned study conducted by Forrester Consulting on behalf of Mastercard, December 2022
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