Welcome
Ask yourself: How well do you know your audience?
Today's consumers are more empowered than ever before. They can get what they want, whenever they want it, and will disregard messages that won't fulfill their specific wants and needs.
A recent study by Forrester consulting, commissioned by Google, showed that as more and more businesses turn to audience solutions to deliver their message to the right customers at the right time, a business's ability to keep up will make or break success in the digital age.
Take this survey to learn how you stack up and get recommendations on how to improve your audience capabilities.
Questions
What is your business's website?
Questions
How important do you think it is for your business to create relevant ad experiences for customers? (Select one)
Questions
What are your key challenges to create relevant experiences for customers today?
Questions
Which of the following best describes your company's current state as it applies to using audience targeting for ad campaigns? (Select one)
Results Overview
Results Overview
Your responses to these questions will help you understand how your company compares to its peers and offers specific recommendations for your journey toward digital business excellence.
Businesses want to create relevant messages for their customers, but they struggle.
83% of businesses agree that creating relevant ads is very or extremely important. They understand that they need to answer their customers wants and needs with the right ad, at the right time.
However, we know that this is getting harder. More than half of the firms in our study say they believe digital advertising has become more complicated over the past 5 years, and firms are most likely to call out having to find and reach new customers and driving ongoing customer loyalty as being increasingly complicated as well.
However, despite wide recognition that relevant ad experiences are important, currently only 26% of consumers say the ads they see from retailers are relevant.
Only 26% of consumers feel the retail ads they see are relevant.1
Businesses that use audience solutions perform better.
More and more businesses have turned to audience solutions to help the create more relevant experiences for their customers.
They find it's easier to reach the right audiences, and to stand out from the competition with more relevant and engaging ads.
And the results support this. Businesses that use audience solutions are more likely than business who don't to say that it has become easier to:
About AdWords: Adwords Audience Solutions help business in three simple steps:
AdWords' audience solutions help businesses tackle these challenges by allowing them to reach their target consumers with timely, relevant and engaging ads.
Using Google's powerful intent signals and latest machine learning technology, AdWords' audience solutions can help you :
Identify
Uncover audience insights by analyzing existing customer data.
Primary focus-area for your business. Learn more
Expand
Use data to find new customers when they are most ready to take action.
Secondary focus-area for your business. Learn more
Next Steps
Get Started On Better Audience Understanding By Learning More
Read the Forrester thought leadership paper for the complete results, analysis and recommendations from the study, commissioned by Google.
Contact Google
To find out how you can reach your audience with AdWords, visit: Google AdWords today!
**Source: Consumer Technographics North American Retail And Travel Survey, Q4 2017, Forrester Research, Inc., and Consumer Technographics European Retail And Travel Survey, H1 2017, Forrester Research, Inc.
Methodology, Disclaimers and Disclosures
Methodology, Disclaimers and Disclosures
Methodology
Methodology
In this study, Forrester interviewed 643 decision-makers at companies with fewer than 500 employees in the US, Brazil, UK, Germany, India, and Japan to evaluate the current state of digital advertising and audience targeting solutions adoption. Survey participants included decision-makers in marketing departments. Questions provided to the participants asked about their digital advertising and targeting strategies. Respondents were offered a small monetary incentive as a thank you for time spent on the survey. The study began in October 2017 and was completed in February 2018.
Disclaimer
Although great care has been taken to ensure the accuracy and completeness of this assessment, Google and Forrester are unable to accept any legal responsibility for any actions taken on the basis of the information contained herein. The tool is provided as is, and Forrester and Google make no warranties of any kind. Forrester does not endorse Google or its offerings.
Disclosures
This interactive tool is commissioned by Google and delivered by Forrester Consulting.