Take Your Enterprise Collaboration To The Next Level
Now more than ever, collaboration is an engine of business success for your company. Strong collaboration practices are agile, with dedicated teams to create and execute collaboration strategy, empowered by tools that help all employees, partners, and customers work faster and smarter. How do your collaboration capabilities stack up against your peers, and what can you do to improve your practice? Take our short assessment to find out.
The assessment will yield customized results and Forrester’s recommendations based on your responses and should take no more than 2 minutes to complete.
Please select how closely the following statements match your organization’s collaboration processes. (Select one per row.)
2. Please select how closely the following statements match your organization’s collaboration culture. (Select one per row.)
3. Please select how closely the following statements match your organization’s collaboration strategy. (Select one per row.)
4. Please select how closely the following statements match your organization’s collaboration technology capabilities. (Select one per row.)
Culture: Y percentile
Strategy: Z percentile
Technology: X percentile
Your scores are as follows:
Your percentile scores above indicate where your firm is compared to other firms that took our survey. For example, a process score of % means that your firm is on par or ahead of percent of firms, while % of firms are more advanced in their process maturity today.
Strong collaboration enables companies to meet and exceed their goals, differentiate from competitors, and reap many business benefits. Your peers have seen collaboration correlate with major, quantifiable increases in customer experience (66%), productivity (60%), innovation (53%), and improvements in products and services (53%).
Collaboration maturity correlates with increased business benefits. This means that no matter where you are in your collaboration journey, there are top- and bottom-line reasons to improve.
Based on your responses, Forrester recommends you take the following steps to improve your enterprise collaboration initiatives:
- Create a consistent baseline for collaboration with formalized processes. Start with a formal defined set of collaboration processes, then rely on a cross-functional collaboration team to make decisions on how best to customize processes to fit individual team needs.
- Build agility into your processes. Companies struggling with Agile processes will see improvement by instituting feedback loops and using that feedback to drive decision making and process improvement. Fast feedback loops are important for meeting business goals like improving customer experience, increasing product innovation, and differentiating from competitors.
- Continuous improvement processes like retrospectives can help determine and prioritize process improvements. Use feedback as part of the input for continuous improvement. Measure process improvement against a baseline to determine effectiveness and shape future strategy.
- Create a cross-functional collaboration team. A cross-functional team spanning IT, lines of business, and other key functional groups like HR that is dedicated to facilitating collaboration across the entire organization can ensure that collaboration processes and capabilities are aligned to organizational goals and priorities. While it is likely IT is managing your collaboration initiatives today, having input on planning and delivery from across the business is crucial to success.
- Formalize and empower a dedicated collaboration team by creating a center of excellence (CoE). Your CoE should ensure that, wherever possible, strategies and processes are consistent across the business and empowered by the right technologies. It should not only manage the planning and execution of all enterprise collaboration initiatives but should create consistent metrics and measure all collaboration activities.
- Executive support for collaboration should not end with a signoff on a strategy. Executives should lead by example by engaging with collaboration initiatives whenever possible to drive best practices and increase user adoption.
- Build a customer collaboration strategy that incorporates processes, technologies, and metrics from your employee collaboration strategy. This will simplify user experience and create consistent ways to measure the success of your internal and external collaboration efforts. Keep in mind there will be key areas where your customer collaboration strategy will need to differ from an employee collaboration strategy — like governance models and access controls.
- Tie productivity to customer and business success. Measure not just employee productivity, but employee satisfaction, user activity, and other key collaboration KPIs like customer experience to get a full picture of how employee collaboration is helping workers better serve customers.
- Implementing Agile techniques like fast feedback loops and retrospectives can give your collaboration teams the information it needs to quickly prioritize and optimize collaboration processes and strategies. Agile techniques enable flexibility needed for effective collaboration.
- Build collaboration that scales with your business. Scalable collaboration solutions provide a common baseline across the organization for conducting and measuring work. Solutions can then be tailored to fit evolving collaboration practices and strategies, which is especially important when companies try to expand from internal collaboration to external collaboration with partners and customers. Cloud-based solutions make it easy to scale initiatives across the organization.
- Prioritize tools that easily integrate with one another as well as other business solutions to drive successful collaboration. A key part of better collaboration is having all data and information readily available as needed to accomplish a task. Other important features of collaboration tools include out-of-the-box features for quick setup and early wins, combined with the flexibility to customize solutions based on a company- or use case-specific need. Best-of-breed solutions are often preferred as they can be integrated together to create a comprehensive solution tailored for the unique needs of a company.
- Make automation an engine of collaboration. Automation is a critical part of real-time collaboration, speeding up the rate of work and improving work quality by reducing human error. Make sure the technology solutions you adopt have robust automation capabilities, both out of the box and customizable, and work with your collaboration vendor or IT team to ensure automation is tailored to individual groups where possible and fully implemented for maximum effectiveness.
Congratulations, your score means that your collaboration practice is advanced! To stay ahead of your competitors and continue to reap the rewards of your collaboration initiatives, you should:
- Continue to advance your collaboration measurement strategy. Extend measurement programs within collaboration programs to improve alignment with strategy. Consider using objectives and key results (OKRs) to support integrated KPIs.
- Drive consistency across the extended enterprise. Develop a centralized strategy that supports all employees, partners, and customers if current practices are distributed to lines of business. Consider a center of excellence (CoE) approach to support consistent practices and technology use.
- Monitor current processes and practice continuous improvement to optimize. Institute regular ad hoc reporting and continuous improvements as part of collaboration initiatives to identify any potential anomalies in current practices.
Read the research
Thank you for taking the time to complete this assessment. Click here to read the full Forrester report commissioned by Atlassian.
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Atlassian offers a variety of tools that give enterprises a secure and powerful environment for collaboration. Click here to learn how Atlassian can help your enterprise improve collaboration at scale.
Methodology, Disclaimers and Disclosures
In this study, Forrester conducted an online survey of 250 respondents in the US, Canada, the UK, Germany, France, Japan, and Australia to evaluate lobal collaboration capabilities and use of collaborative work management solutions. Survey participants included business and IT decision makers who influence or are responsible for enterprisewide collaboration initiatives. The study was completed in March 2020.
Although great care has been taken to ensure the accuracy and completeness of this assessment, Atlassian and Forrester are unable to accept any legal responsibility for any actions taken on the basis of the information contained herein.
This interactive tool is commissioned by Atlassian and delivered by Forrester Consulting.